Fractional CMO
I sit in the leadership seat. Positioning, pricing, channel strategy, hiring the team you will eventually own, and a reporting line that tells you honestly whether any of it is working.
CXO Strategy · Executive Networking · Los Angeles
I am a chief marketing officer, the founder of Golf Execs, and the host of Club Speed. The strategy is the same work every good CMO does. The difference is that I can put you in front of the people it is meant to reach.
What I do
Three engagements. Most run six to twelve months — long enough to build something that works, short enough that you are not carrying an executive salary while you find out.
I sit in the leadership seat. Positioning, pricing, channel strategy, hiring the team you will eventually own, and a reporting line that tells you honestly whether any of it is working.
For founders and boards who need senior marketing judgement on a specific decision — a raise, a pivot, a new segment, a category claim you cannot defend yet.
Where AI actually belongs in your go-to-market and where it does not. The tooling, the workflow and the operating model underneath it, built with the executive team rather than handed to them.
The best conversations in business don't happen in boardrooms.
Kevin Tash
The unfair advantage
I founded Golf Execs because the introductions that actually move a business do not happen on a sales call. They happen over four hours on a course, where nobody is selling and everyone runs something.
That community is now a media platform, a podcast, a run of charity tournaments and a calendar of executive networking days. It is also the reason a client hires me instead of a consultancy: the strategy comes with access.
Most recently Golf Execs served as official media partner for the Tee It Up for Pali Golf Classic, raising funds to rebuild Palisades Charter Elementary after the Palisades Fire — alongside the Caruso Family Foundation, Genesis and New York Life.
Background
I started inside the networks — ABC, NBC and TMZ — where the job was holding attention at scale and being able to prove it. At NBC.com that meant product development — building and shipping the thing itself, not just the campaign around it. That is still the job; only the channels changed. I have since built demand for Runway Magazine in Los Angeles and for a long list of fashion, e-commerce and consumer brands.
I have been a global executive and CMO for a Formula 1 simulator company, selling a premium engineered product to an unforgiving audience. I co-founded Pharm Doc, a telehealth SaaS business, and we sold it.
Today I run Tack Media, a Los Angeles marketing agency, and I host Club Speed. The agency gives me a team. The show gives me the room. What that means for you is that I am not a consultant who hands over a deck — I have carried the number, and I build the thing that hits it.
Also known for
On camera
Two shows, one chair. The on-camera work is the business — not a side project next to it.
Out in the world
The room is real, and so is the work that comes out of it.
The platforms
The executive golf community, the tournaments and the events. Where the introductions happen.
golf-execs.com →The podcast. Founders, operators and leaders on how they actually think and decide.
clubspeedpodcast.com →Get in touch
One call, no deck, no pitch. If I can help I will tell you how. If I cannot, I will tell you that instead — and usually who can.
Prefer not to fill in a form? Send a one-line message and it reaches Kevin the same way.
The feed · @kevintashcmo
Out in the world
Nine most recent posts. Rounds, events, the podcast, and the people who turn up.
13 Aug · 444 views · Beau Estes lands a role next to Will Ferrell
10 Aug · 153 likes · Tee It Up for Pali
6 Aug · 247 views · “As a marketer, everything is an ad to me”
17 Jul · 111 likes · You never know who turns up at a Golf Execs event
27 Jun · 2,211 views · Ko Olina, three under
5 Jun · Back on the old stomping grounds · NBCUniversal
Follow @kevintashcmo
LinkedIn @golfexecs @clubspeedpodcast @teeitupforpali YouTube