Writing

How I actually think about this.

Fractional CMO work, where AI belongs in a go-to-market, and what twenty years of holding an audience teaches you about marketing that survives contact with a real buyer.

2003Tack Media founded

Los Angeles agency. Google, Meta, Shopify and TikTok partner.

300+Brands served

From Disney Interactive, Warner Bros. and ABC to hundreds of growth-stage companies.

1Exit

Co-founder of Pharm Doc. Two companies across SaaS and healthcare.

WeeklyClub Speed Podcast

Founders, operators and athletes on how they actually decide.